We were asked if we could take a regular size Moove Milk Carton and turn it into a 3m High Giant Carton, and of course we said yes… and then made one for each of the 4 flavours!
We designed and produced these massive cartons for a new Moove promotion. At 4:30am on Thursday morning we headed to Central Station (The first location) to install the signs for a 2 day advertising campaign.
Watch how we made and installed these great signs in the youtube video below!
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June 22nd, 2009 at 10:27 am
These things are massive! I saw them last week when I was walking to the station. Nice Video, interesting to see how they are made!
July 2nd, 2009 at 4:47 pm
Great work guys, they look fantastic!
July 2nd, 2009 at 5:01 pm
They look really good. Did you have to have sandbags on the inside to keep them weighted down or where they heavy enough on their own?
July 3rd, 2009 at 2:01 pm
Hi Peter, the cartons ended up being about 200kg each which is heavy enough in normal conditions, however we though there would be a big chance people would try to push them over (as they were positioned in key areas overnight) so we put 150kg of sandbags in each for extra weight.