$19
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Design online with FREE templates
24hr production*Ever walked past a shop and felt instantly drawn in, simply because of the sign out front?
That’s no accident.
Great retail signage does more than just look good; it works hard to attract attention, tell your brand story, and invite customers inside.
Whether you’re running a café, salon, service-based store or market stall, your signs are one of the most powerful tools you have to boost visibility and drive foot traffic. In fact, effective signage can be the difference between someone walking in or walking right past your store—without so much as a second glance.
In this blog, we’ll break down the top 5 retail signs every business needs to stand out, make a strong first impression, and turn more passersby into paying customers.
What Is Retail Signage and Why Is It Important?
Eye-catching retail signage is one of the most important things you can do to stand out in the ever-competitive business landscape.
These visual tools are used within your store or at your shopfront to attract customers, or assist them in their shopping journey.
Not only can effective retail signage help capture foot traffic, but it’s also a great way to reflect the essence of your brand—whether you’re aiming to be trendy, fun, relevant, or luxurious.
At Easy Signs, we manufacture high-quality digitally printed signage at very affordable rates and lightning-fast turnaround times, enabling you to take your business visibility and image to the next level.
1. In-store Signage
The most important type of retail signage is relevant and clear Shop Signage.
Imagine this: a new customer enters your store and is unfamiliar with what you’re selling. If the store lacked signage, the customer would be less likely to stay and find out if you stocked whatever they were looking to buy.
Once a customer enters your store, with the correct signage, they should be able to tell where things are or know how to navigate the store with ease.
Using SEG Lightbox Displays or Premium Pull Up Banners can help to clearly promote certain products or sections. Wall Murals and Acrylic Signs can also be positioned strategically to shape the shopping atmosphere and reinforce your brand identity. All these choices go a long way in influencing your customers’ purchasing decisions.
In other words, in-store signages essentially serve the function of being another employee by guiding your customers around the store, which encourages them to purchase what they need, simply because they are now able to find it.
2. Window Display Signage
Colourful and creative Window Signage is an essential way to catch the attention of a potential customer passing by. Not only can it enhance your business’s visibility, but also significantly contribute to your overall foot traffic.
In streetscapes that are increasingly becoming more and more competitive, it is essential to have a facade that makes your brand stand out. A mixture of permanent and temporary signage can be used to take full advantage of your window space to entice people in.
At Easy Signs, our Window Graphics offer a vibrant, full-colour solution for turning your shopfront into a high-impact advertising space. Whether applied inside or outside your windows, they’re easy to install and designed to grab attention.
Want to promote your brand without blocking your view?
Our One Way Window Film lets you showcase bold graphics to people outside while still allowing clear visibility from the inside—the perfect blend of privacy and promotion.
3. Outdoor Signage
Signage that’s placed outdoors—whether it’s an A-Frame sign out the front of your café, or a pop-up gazebo at a local market—can be a very versatile and equally effective marketing tool.
Good, clear outdoor business signs draw customers in and help any business to be visible and memorable. Factors that play a key role in effective outdoor signage include colour, size, font, location and messaging.
Easy Signs offers a diverse range of outdoor signage solutions designed to enhance your business’s branding and attract more customers.
These options include :
- A-Frame Signs - Perfect for restaurants, cafés, and retail stores looking to engage passersby.
- Banners & Flags - Available in various formats and perfect for events, promotions, and expos.
- Corflute Signs & Aluminium Composite Signs - The kings of weather-resistant signs, most suitable for construction sites, real estate listings, and long-term outdoor displays.
- Gazebos & Event Displays - A staple of outdoor events such as festivals and markets.
4. Point of Sale (POS) Display Signage
Point of Sale displays are signage strategically placed near the cashier, to help better capture customer attention at the moment of purchase. They are essential tools in visual merchandising and upselling, encouraging customers to make additional purchases or in helping to highlight special offers. To facilitate such displays, you simply need a few of the following retail signages:
Dump Bins help take your promotions to the next level; they make perfect, eye-catching displays for items you’re trying to sell in bulk, especially for final-sale products with huge discounts. Placing them in high-traffic areas of the store or near point-of-sale areas can help drive additional sales at checkout.
Double Sided Pull Up Banners are lightweight, easy to set up, and maximise the space in your store by advertising on both sides of the stand.
Our Point of Sale Standees are another free-standing, highly portable signage option that can help drive up sales at the till.
All three options allow you to encourage impulse buys, promote new products or showcase promotional items, making them a great addition to any retail environment.
5. Pop-Up and Event Signage
Retail signages dedicated to pop-up events or booths, such as Pull Up Banners and Event Signage, are also a fantastic choice for your brand. They offer an unbeatable mix of transportability, simplicity, and visual impact. Alongside being compact, affordable, and easy to move around, you can also set them up in seconds, making them ideal for trade shows, conferences, retail promotions, and outdoor events.
Their professional appearance helps strengthen brand presence, with their high visibility and possibility for bold designs, which assists in naturally drawing in crowds and helping businesses stand out in busy environments.
Our full range of high-quality event signage includes :
- Teardrop Banners & Bow Banners - Portable and easy to set up, ideal for quick displays. Eye-catching shapes that attract attention from a distance.
- Vinyl Mesh Banners - Durable and weather-resistant, suitable for outdoor use.
- Stretch Fabric Media Walls - Large-format displays that create a professional backdrop.
- Pop Up Gazebos - Sheltered spaces for outdoor events, customisable with your branding.
- Table Throws - Branded covers that enhance your exhibition table’s appearance.
Visit our Easy Signs website today to browse your full range of options and see how we can unlock the next step of visual merchandising in your business together.
